Amelda Maynes
Market ManagerLeads client strategy and the internal development programme — from recruiting and training to the weekly coaching that keeps standards high on every retail floor we run.
Team & culture
The people behind the performance
We help our clients grow their business while helping our people grow into the best version of themselves. When we develop great leaders who genuinely care about others, everyone wins — our team, our clients and the customers we serve.
Leadership
Meet the team
Amelda’s Story
Arizona is where this started. Two years of running the business later, one thing hasn’t changed: a passion for helping people. My competitive nature started with sports. I played college basketball, then moved straight into bodybuilding and became NASM-certified through the National Academy of Sports Medicine to work as a personal trainer. Even then, the part I loved was helping someone reach a goal they weren’t sure they could reach.
I came into sales and marketing around the same time I was training clients — mainly because I wanted to learn how to communicate well enough to grow my client base, open my own gym and launch a gym-wear brand. I was in for a turn of events. I found a marketing and sales role, went through the interview process, and got hired. I learned the ins and outs of running a business and quickly fell in love with the work. Along the way I helped many individuals reach personal, professional and financial goals — and that felt really good. I began to realise this wasn’t just a job or a career. It was a calling.
Today my goal is to help as many people as possible reach their full potential, and to build a culture of growth and leadership while we do it.
Using my family name makes this a timeless brand with a long-term vision. Putting our name on the business signals reputation, and conveys ownership and pride.
Our culture
Accountability, teamwork and personal growth
We invest heavily in leadership development, because the quality of our leaders is the ceiling on everything else.
Mentored, not managed
Every individual learns business, communication and management skills while being mentored by experienced leaders who are still doing the work themselves.
Opportunity for everyone
Talent isn’t defined by background, culture, beliefs or work experience. We take pride in an inclusive environment where people are empowered through mentorship and hands-on training.
Careers, not jobs
Rather than simply offering jobs, we provide clear pathways to build meaningful, long-term careers — with advancement earned through performance and character.
Service before self
We look for people committed to serving others and taking ownership. That mindset is what customers feel long before they hear a word about a product.
Coached every week
Sales training, role-play, floor coaching and one-to-one development sessions are part of the operating rhythm — not an annual event.
Impact we can point to
Success is measured by performance and by the positive impact we have on the people around us, inside the company and in our communities.
- Leadership
- Growth
- Collaborative
- Innovative
- Integrity
- Client-Focused
Think you’d fit here?
We hire for character and coach for skill. Start an application and tell us what you’re working toward.